Toronto Sun

| | | | | | | | INTRODUCTION This preliminary project scope statement defines the scope of The Toronto Sun Caribana Parade Project. The project deals with managing a major sponsorship event for the Toronto sun and its presence in the city’s annual caribana parade, on Aug 2, 2008 at 10:00AM. The main challenge is to make the company’s float a success. The Toronto sun earned its place in the parade as the primary media sponsor for the event. Pulling the company’s float from the biggest event in the city would mean gaining valuable marketing exposure. PRODUCT & PROJECT OBJECTIVESProject objective is to manage Toronto Sun’s involvement at the Caribana Festival before August 2, 2008 (within 40 days) which includes:- * Designing and deployment of a parade float (i. e. Flat Bed Truck, Pieces of Float, and Design) * Hiring of entertainment and production materials. * Recruitment and management of volunteers, truck drivers and entertainers. * Giveaways (i. e. volun teer Kits, Bright Color Designed T-Shirts, Mardi-Gras Necklaces, Sunscreen, water bottles, snack foods containing Granola Bars & Fruit, Whistles and Assorted Candies. Decorating the float with advertising banners and other aesthetic elements of parade day tasks on the day of parade. * Cost not to exceed $400 cash in addition to contra advertisements. * Importance to show Toronto Sun’s presence during the festival as a Major Sponsor providing the return on investment and contribution to overall business of Toronto sun. PRODUCT OR SERVICE REQUIREMENT AND CHARACTERSTICS Product Acceptance Criteria:- Project MUST be completed by Aug 02, 2008 on Parade Day. Cost Constraint which includes a budget of $400 only. Requirement of TRUCK Flat Bed on Aug 01, 2008 before 10:00AM.Safety Waiver Forms for all the participants MUST be signed before 09:30AM on Aug 02, 2008. Driver of Truck should be at the venue at parade day sharp 09:00AM for 8hrs. Sign IN of float by FMC by on parade day. PRO JECT BOUNDARIES * Time Constraint The project has to be completed on and before 10:00AM Aug 02, 2008. * Scope Constraint The project has many deliverables dependent on many stakeholders (internal & external). * Cost Constraint Cost not to be exceeded by $400 cash and contra advertisements only. PROJECT REQUIREMENTS & DELIVERABLES S. No. | DELIVERABLE| REQUIREMENT| | Float| Design & Assembly of Float| 2| Banners| Color & Placement of Banners on Float| 3| Truck Driver| Must be available for minimum 08:00hrs on the day of parade| 4| T-Shirt| Bright Colored T-Shirts with â€Å"Toronto Sun Caribana† written on it. | 5| Waivers| Appropriate Volunteer Waiver Forms for legal department/requirements. | 6| Giveaways| Assorted Candies, Whistles and Necklace (Mardi Gras)| 7| Entertainers| Requirement of Live Band/DJ Radio/Pre-recorded Music| 8| Truck/Tractor/Trailer| Must have a safe and easy access place for keeping giveaways. 9| Volunteer Kits| Snack food including Granola Bars & Fruit , Sunscreen, Water Bottle. | PROJECT ORGANISATION CHART INITIAL DEFINED RISKS Bad Weather Delay in float preparation Driver doesn’t show up Fire on float Flat tire of float Less volunteers show up Delay in banners Less sponsors for contra advertisements Delay in FMC Permission Delay in t-shirts and wrong printing/wrong color used SCHEDULE MILESTONES Volunteer Management Entertainment & Materials Sign In of float by FMC Float design completion INITIAL WORK BREAKDOWN STRUCTURE TRACEABILITY MATRIX PROJECT MANAGEMENT APPROACHThe project manager Samantha Morrison is a senior promotions coordinator at the Toronto Sun. She will be responsible for timely availability of the deliverables within a short span of time. Samantha Morrison has been recently hired as a senior promotions coordinator at the Toronto sun. Larissa Presso will be the authorizing the project and she is the ‘’ voice of the customer’’. Samantha Morrison will be dealing with design departmen t and the human resources department as well as the legal department to make the deliverables available. She will be taking permissions from the fmc representatives to bring in the float.The cost and time constraints are not flexible as the project has to be completed within 56 days and with $400 approved for the budget. The scope is flexible as the size of the float can be varied, the colour and size of the T-shirt, size of the banners and the number of advertisement to be put on the float. The budget for the project is 400$ but Samantha can get materials and services by the means of contra advertisement. The major project deliverables will be: The float, the truck driver, the T-shirts, the volunteer kits. Approved by the Project sponsor: PROJECT SPONSOR DATE: